> Logo & Editorial

> 2017

What would the Penguin publishing house look like in 100 years? It will no longer sell books, but will continue to tell stories, directly through the mind by mean of a neuronal device: the Celebrum.

The logo represents the six emotions that the user can mix and experience through the neurons of his brain thanks to the Celebrum. The leaflet represents 0.0001% of the possibile stories this technology can tell, giving users the chance to try to mix different incipits, moods, rythms and visual imagery to create numerous stories.